About Thin Green Line
The Thin Green Line Foundation is a global not-for-profit organisation dedicated to supporting rangers on the frontline of conservation efforts. Their mission involves providing essential training, equipment, and emergency support to these frontline workers, ensuring the protection of wildlife, communities, and the planet’s future.
The Challenge
Thin Green Line faced significant challenges in managing their data effectively. With information scattered across various non-searchable sources such as Word and Excel documents, they struggled with manual processes and lacked the ability to segment data for targeted marketing efforts. They identified the need for a new CRM solution, knowing that they were wasting time and missing opportunities with their current system.
“We had data from a number of different sources and were wasting a lot of valuable time in maintaining it and using it at a basic level.”
Leigh Foster, Thin Green Line
“We spoke with a number of organisations and felt Enrite was the perfect fit from our first meeting. It was clear that they understood the not-for-profit sector as they helped us to identify what features would be useful for our specific needs.
We highly recommend Enrite to other non-profits looking to implement Salesforce. The project ran smoothly, and was an enjoyable and fun experience.”
Leigh Foster, Thin Green Line
Why Salesforce
After researching several CRM operations, Thin Green Line chose Salesforce for its comprehensive features, but it was the potential for future growth that stood out the most.
The Solution
Enrite Solutions implemented Salesforce’s Nonprofit Success Pack (NPSP) for Thin Green Line, as well as integrating the platform with Fundraise Up and Ortto for campaign management. Salesforce’s NPSP meant that data from multiple different sources was consolidated into one place. Now, team members can track not only donors’ journeys from initial inquiry to regular giving but also securely store other contacts, such as rangers and volunteers, in the same database. Specialised reports were built by Enrite that tapped into the insights unlocked with NPSP.
The Results
The implementation of Salesforce NPSP brought about significant improvements for Thin Green Line. They achieved greater visibility into their data, leading to enhanced collaboration among team members. With donor segmentation capabilities, Thin Green Line could tailor communications and identify opportunities for converting donors to regular or major donors. The integration with Fundraise Up streamlined fundraising processes, allowing the team to focus on more productive tasks.
Overall, the solution provided Thin Green Line with actionable insights, improved efficiency, and increased donor engagement. Through this collaboration, Thin Green Line gained the tools and insights needed to advance their mission of supporting conservation efforts worldwide.
60%
increase in donations for the same period last year
50%
reduction in time spent on data entry