Perinatal Anxiety & Depression Australia (PANDA) is a national organisation dedicated to supporting the mental health of parents and families during pregnancy and the first year of parenthood.
Recognising the significant transition that new parenthood brings, PANDA offers free services to assist individuals and their support networks, especially those facing barriers to accessing mainstream services.
Their vision is a world where perinatal mental health is understood and valued, free from stigma and barriers to seeking help.
The PANDA National Helpline, staffed by trained counsellors and peer support workers, provides a safe, confidential space for new and expecting parents to discuss their challenges and access support.
Salesforce was chosen for its flexibility, security, and ability to integrate with other tools to create a seamless workflow. It allowed PANDA to take ownership of their system and data while ensuring compliance with industry security standards.
“It used to be that you would have three different windows open… now it's all on one screen.”
— Amelia Rhodes, Digital & Impact Manager - PANDA
Increase in Helpline Engagement
Since launching the new Salesforce platform, PANDA has achieved a more than 300% increase in average daily live-call pickups on their Helpline—dramatically improving accessibility for help-seekers.
Accreditation Success Through Secure Integration
PANDA’s secure, integrated Salesforce environment played a pivotal role in achieving accreditation under the National Safety and Quality Digital Mental Health Standards.
Automation Driving Safer, Smarter Workflows
Risk and safety workflows have been fully automated and streamlined, enabling PANDA to deliver high-quality, consistent care—setting a new benchmark for digital mental health services in Australia.
The new system allowed the organisation to scale their service delivery, improve call response rates, and enhance their ability to support priority communities.
Since implementing Salesforce, PANDA has experienced significant improvements in efficiency, service delivery, and data management:
With their Salesforce solution, with custom integrations and automations, PANDA is now setting the gold standard for mental health support services in Australia.
With their Salesforce solution, with custom integrations and automations, PANDA is now setting the gold standard for mental health support services in Australia.