The Federation of Ethnic Communities Councils of Australia (FECCA) is the peak national body representing Australians from culturally and linguistically diverse backgrounds. FECCA’s role is to advocate and promote issues on behalf of its constituency to government, business and the broader community.

FECCA encountered considerable difficulties in centralising member and other stakeholder information. They sought to enhance their engagement across various channels, including social media and SMS, but their existing systems were disjointed and relied on manual processes.

In partnership with Enrite, FECCA successfully implemented Salesforce’s Non Profit Cloud, significantly improving the efficiency of their membership management and community engagement. By leveraging Reports and Dashboards, they gained deeper insights into their data, and having one centralised system has fostered better team collaboration. With the implementation of Marketing Cloud Account Engagement, FECCA has streamlined its marketing activities, including member communications, email campaigns, SMS communications, and analytics, all within a single, cohesive solution.